Mention legal cannabis, and many people think of the weed stores that have sprung up in Boston, Denver, Seattle, and other major U.S. cities. Inside, infused brownies and vape pens are sold next to branded joints and neatly packaged bags of marijuana presented in a way that wouldn’t be out of place in any American mall. In Canada you can even order pot through the mail, and some of the world’s alcohol giants have set up shop there to develop weed beer.
But the business of getting people high is only part of the cannabis craze. Marijuana is still banned for recreational use across much of the world, and even medical access, while expanding, is restricted in most countries. So players in the $340 billion global cannabis market are turning their attention to weed’s less-regulated cousin, hemp.
By Craig Giammona and Bruce Einhorn
LEGAL CANNABIS (full spectrum)
I’ve never seen an opportunity with as much profit potential as the legalmarijuana market has right now.
Legalization is inevitable. It’s happening. And it’s about to unleash a $150 billion market that was previously underground.
Those profits are up for grabs.Nick Giambruno
….(from article Return of The Plant: The Promise of Hemp)
Hemp History Week is celebrating 10 years as the U.S.’s largest educational campaign about hemp, supported by grassroots organizers, leaders from the industry, farmers and hemp advocates. Hemp History Week was started by the Hemp Industries Association and pioneering hemp businesses like Dr. Bronner’s, Nutiva and Manitoba Harvest as a way of raising awareness around hemp and fighting for regulation that would allow for its farming and production.
There is much to celebrate: this past January, the Farm Bill that was passed by Congress and signed into law by the administration made hemp agriculture in the U.S. legal again, after decades of prohibition. Even before this full legalization, several states had already taken advantage of existing regulations that allowed for farmers to plant research plots of hemp. Speaking to the farmer-activists who have led the way for revitalizing hemp in Kentucky, North Carolina and West Virginia, one senses that there are both great opportunities and distinct perils that lie ahead for those who want to grow “the plant.”Rafi Loiederman of drbronner.com